LivSmart Studios Leader highlights the Brand's Growing Momentum

by Colin Tessier, June 13,2025

In January 2024, Hilton announced LivSmart Studios by Hilton as the name of its new extended-stay hotel brand, and it quickly gained momentum. Within a few months, the brand had more than 350 deals in various stages of negotiations. Since the construction of its first property broke ground in Kokomo, Indiana, the LivSmart Studios team has been preparing for the official launch.

“LivSmart was created at a price point [where] Hilton did not have a product,” Lake explained. “We have incredible brands in our extended-stay portfolio, really across the enterprise. But we didn’t have an offering really going after that true midscale extended-stay traveler. So think guests staying 10-plus nights, often 30, 60, 90-plus in our hotels. We wanted to come to market with an offering that really gave them the consistency and the quality of a Hilton brand at a new price point for us. So we’re going after a new guest, a new consumer.” 

“Our goals are to get 1,000 hotels open in the next 10-12 years,” a little lower than our Home2 brand. Kokomo is built very near where a new Samsung plant, a new Chrysler/Fiat, are coming into the market.